Event Planner’s Guide

Event planner's guide for booking J Loren Norris as a keynote speaker or workshop leader.

Event planner’s guide for booking J Loren Norris as a keynote speaker or workshop leader.

“Loren was excellent at the job for which he was hired. I was even more impressed with his problem solving skills when a situation arose before our event. He was professional, reasonable and took care of all of our needs plus some. I would highly recommend him to anyone.” ~ Shannon Flanagan, President at Silent Knight Stables

So much more than a keynote speaker, Loren has proven to be a part of every guest’s overall experience. When you book Loren for your event, you’ll receive more than customized content given from the stage:

Pre-Event Promotion
A good speaker will schedule a conference call with you prior to the event and perhaps even customize their content for your audience or specific event. Loren prefers, to go beyond the call of duty.

Loren has assisted pre-event registrations and ticket sales through email promotions, use of his own social media reach (where appropriate), and pre-event teaser videos. For select clients, Loren has made time available a week or so before the event and personally spent time at the client’s location, in the cafeteria entertaining and getting to know the audience before the big event. In some cases, this has lead to a 400% increase in event attendance over previous events. Have a newsletter or a blog? Consider asking Loren to write a guest blog post/newsletter article on a topic of your choice.

Day of the Big Event
Average speakers and entertainers arrive right before their appearance time and leave shortly after. Loren knows anything can happen at an event and makes a point to arrive in plenty of time to shift, rewrite, rearrange and accommodate almost anything that could change at the last minute.

Loren will arrange and negotiate to stay for your entire event (if requested in advance). Many audiences appreciate the opportunity to connect with the keynote speaker before and after they speak. (Ask about breakouts and workshops for deeper engagement.) Loren will be available in a designated place for pictures, autographs and book sales, if requested. He is friendly, relatable and personable with your guests.

Additional Tips and Ideas at the Event
Will your event include VIP’s? Give them an additional perk of being seated with Loren at a meal, or special meet and greet time during the event.

Do you have a favorite charity to support during the event? Consider auctioning a seat at the table with Loren or front row seating during the keynote. Loren will work with you to ensure guests feel special.

Want to give a gift to every guest? Consider purchasing copies of Live A More Excellent Life for every guest. (Discounts apply to large orders. Quantities over 300 may significantly reduce speaking fees – up to 50%)

Book sales, autographs, photo times at the Event.
Often chosen as the “CLOSER” keynote to empower and activate audiences, Loren is willing to stay as long as it takes. Every attendee who would like to have a picture taken with Loren, will leave with one!

After the Event
Our service is not over when the event is over. Loren will be available for a post event call to review and debrief the event.
* What did we do that worked best for your team, your guests and you?
* What part of our service needs to improve?
* Did the keynote message really resonate with the attendees?
* What parts of the message could use more emphasis?
* What was the feedback from executives?
* Did you get survey results from the keynote, breakout or workshops?

Everyone who takes the stage at your event communicates something to your guests, few connect with your audience in the engaging and empowering way that Loren will. Why wait? Book Loren Now.

Book Loren
What events should I hire Loren for?
Opening and Closing Keynote * Business Seminars * Association Conferences and Conventions * Sales Meetings * Leadership Team Meetings * Emcee * Men’s Conferences


Compassionate, real and humorous, Loren impacts the lives of everyone he meets. He inspires audiences with wisdom, motivation, and hope. His story is transparent and transforming … His life is a refreshing “victim to victor story” … one that will encourage the heart of any audience. Loren frequently reminds audiences, “Regardless of your past; the mistakes you have made and what has been ‘done to you’, how you see you and the attitude you carry through life will determine your future.”

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