My name is:

My name is J Loren Norris ~ Attitude Engineer and I am based in the Dallas, TX area.

I present and train on the development of four key attitudes:
Excellence. Appreciation. Expectation. Insuperability.

As an Attitude Engineer, I do most of my speaking and teaching through storytelling. Depending on the audience and the objective of the speech, many of those stories evoke great laughter even while making a serious point. I have been know to use props, get audience members on stage to act out parts of the presentation or even have someone come on stage to sing a song karaoke style. Whatever it takes to engage the audience then reveal and influence their attitudes.

Past and current clients include:
American Diabetes Association, American Cancer Society, Pepsi, Texas Hunter Jumper Association, Dillard’s and Macy’s, Hurst Euless Bedford Independent School District, Dallas ISD, Falconhead Fire Department, Brookhaven College. Served as Keynote Speaker, MC, Entertainer or Seminar/ breakout leader.

Brief credentials:
Founding Member of the Dr. John C Maxwell Team of Independent Certified Leadership Speakers, Trainers and Coaches.
Sales and marketing trainer for a fortune 50 company
Dale Carnegie Course volunteer coach
Author of Live A More Excellent Life (Amazon)
Seminar Leader: Insuperable Bootcamp, Vision Workshop, Advanced Communication Workshop

Find out more about what I do at

Email me to request a FREE DVD of The Attitude of Excellence as presented for Everest College Commencement in Arlington, Texas in April, 2013 and a FREE copy of my book Live A More Excellent Life.

Phone: 214-783-9854

Thanks for considering J Loren Norris ~ Attitude Engineer

Best regards,
J Loren Norris.


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Compassionate, real and humorous, Loren impacts the lives of everyone he meets. He inspires audiences with wisdom, motivation, and hope. His story is transparent and transforming … His life is a refreshing “victim to victor story” … one that will encourage the heart of any audience. Loren frequently reminds audiences, “Regardless of your past; the mistakes you have made and what has been ‘done to you’, how you see you and the attitude you carry through life will determine your future.”

Please note: I reserve the right to delete comments that are offensive or off-topic.