Leadership requires awareness of your attitude and the internal conversation that drives it.

Leadership is influence, nothing more and nothing less. When we can influence someone’s internal communication, we can influence their attitude and therefore lead their behavior.

Loren presents the Attitude Cycle. (This a segment was recorded at a small group gathering of business leaders.)

This material was presented to the National PTA Convention as a 75 minute presentation called “5 Steps To Lead Difficult Attitudes.”

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