“I nearly cut the pilot’s legs off!”

“I nearly cut the pilot’s legs off!” and “Toe to Toe With Death” are just two of the key note presentations Fire Fighter and US Air Force veteran J Loren Norris uses to drive home lessons of leadership, vision and communication learned in the heat of the moment.

Loren still serves his community as a volunteer fire fighter but as an Attitude Engineer, has devoted his life to leading others to greater levels of influence. A naturally gifted story teller, Loren will have your crowd glued to their seats, and all ears.

“Exciting! Passionate! Engaging! Loren is well read and extremely articulate.”
Mike Arnold, CEO

Keynote * Business Seminars * Conventions * Men’s Conferences * Emcee


Compassionate, real and humorous, Loren impacts the lives of everyone he meets. He inspires audiences with wisdom, motivation, and hope. His story is transparent and transforming … His life is a refreshing “victim to victor story” … one that will encourage the heart of any audience. Loren frequently reminds audiences, “Regardless of your past; the mistakes you have made and what has been ‘done to you’, how you see you and the attitude you carry through life will determine your future.”

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