Your title, your position, your colors, your slogan – none of these are your brand.
I see speakers and teachers who want to present their marketing material as the credibility for what they have to say. The logo is impressive. The colors create a mood. The imagery makes a great impression. They take the stage and deliver a message that is less than memorable. They speak as if they are the answer to all questions. They deliver a monotone message or one that has been repeated by thousands of people.
To be memorable, you must know and deliver what is worth remembering. You must make an impact in such a way as to not be forgotten. You must get past the thoughts of the audience and into their emotions. You must bypass the simplistic delivery methods and regurgitated language and touch the soul. Word pictures are not enough. Analogies and illustrations barely scratch the surface. Someone else’s tired anecdotes and stories will be brushed off. If you want to make an impact and be remembered…
Hire a coach who can teach you what an emotionally nested enthymeme means to your listener and how to effectively create a list of them for each audience type.
Have a blessed day.