Carol Carlan Shares “A Day About Books” Experience
Carol Carlan, CEO, Carlan Consulting, attended leadership expert John C. Maxwell’s first-ever publishing conference, “A Day About Books” on June 23, 2012. There were 800 people in the audience at the event in West Palm Beach, Florida. Numerous attendees later commented aloud that it was the best writing conference they ever attended.
Maxwell, a real life writer who’s been phenomenally successful, spoke about creativity and how to develop a substantial idea for a book. He shared his own writing journey and the exact process that has enabled him to write 73 books and sell more than 24 million copies. Perhaps his most valuable piece of advice was, “If you really want to write a book, you have to have abig idea. Most people don’t sit down and think about what’s going to be the engine that drives their book, what will make it successful.” He revealed his “Rule of Five”: five things he does daily – the discipline behind his writing – that anyone can do.
Charlie Wetzel, Maxwell’s long-time collaborator, spoke about how he and Maxwell work together to hone and polish every book, how they engineer it from the beginning with the marketing in mind, and what people need to consider if they want to work with a writer.
Michael Hyatt talked about writers’ need a platform if they’re going to succeed as an author, and then laid out his five-step formula for building a platform to create an audience that wants to read what’s been written. He shared how he used those exact principles to get his new book on the New York Times, Wall Street Journal, and USA Today bestseller lists. Hyatt is chairman of Thomas Nelson publishers, the largest Christian publishing company in the world, and the seventh largest trade book publishing company in the U.S.
Carlan was asked to appear on stage in front of the audience with Maxwell, as he recorded his “Minute with Maxwell” daily, free video. She announced the word that would be the subject of the day’s one-minute video message: influencer. Subsequently, her appearance beside Maxwell as he recorded the minute’s content was streamed to thousands of subscribers all over the world on Tuesday, June 26.
The day concluded with a question and answer session involving the entire audience. Maxwell, Wetzel and Hyatt discussed every aspect of publishing, from the psychological challenges creative people face in crafting their art to the pros and cons of self-publishing.