It is our final morning in Kisangani. While we are not scheduled to visit any churches here, I awoke at 6 am to the sounds of worship. In fact, from my hotel I can hear what seems to be three different churches worshiping Jesus.
Communicators need to know what audience is listening. They can check for comments, feed back, questions and “echoes” to validate the right message and the right audience. The only thing worse than attempting to drive change in an echo chamber is resonating with a false echo. Watch the… Read the rest