Serving on the Writers Marketing Panel at the Global Media Summit produced feedback which led to this explanation of the Learn to ROAR format for communicators.
Are God’s thoughts higher than ours?
It seems striking to me the number of times people blame shift their own responsibility to think clearly, listen closely and obey fully leaving the fault with the mysteriousness of God. I see folks with lives near out of control relationally, financially,… Read the rest
Your title, your position, your colors, your slogan – none of these are your brand.
I see speakers and teachers who want to present their marketing material as the credibility for what they have to say. The logo is impressive. The colors create a mood. The imagery makes a great impression. They … Read the rest